{"id":8725,"date":"2024-05-20T09:13:25","date_gmt":"2024-05-20T09:13:25","guid":{"rendered":"https:\/\/www.kingshotels.de\/?p=8725"},"modified":"2026-02-19T18:27:46","modified_gmt":"2026-02-19T17:27:46","slug":"munich-startups","status":"publish","type":"post","link":"https:\/\/www.kingshotels.de\/en\/munich-startups\/","title":{"rendered":"Munich Startups: From Brainy Hub to Billion-Dollar Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8725\" class=\"elementor elementor-8725\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c24633 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c24633\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5944eef\" data-id=\"5944eef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d02fd9a elementor-widget elementor-widget-text-editor\" data-id=\"d02fd9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Munich is Germany&#8217;s second-biggest tech city and ranks fourth in Europe for creating unicorns\u2014those billion-dollar startups that everyone talks about. This isn\u2019t just good news for the Bavarian capital; it&#8217;s a beacon for budding entrepreneurs and savvy investors looking for the next big thing. In this article we\u2019ll dive into all the reasons so many Munich startups are thriving.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e49b09 elementor-widget elementor-widget-heading\" data-id=\"0e49b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unicorn Central<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1563deb elementor-widget elementor-widget-text-editor\" data-id=\"1563deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Why all the buzz about unicorns? Well, Munich has proven itself as a hotspot where startups not only sprout but also thrive and hit those coveted billion-dollar valuations. It\u2019s got a solid line-up of investors, both local and international, ready to back up these promising ventures. At the end of this article we\u2019ll give a few examples of some top Munich startups that owe their rise to the Bavarian capital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab45f elementor-widget elementor-widget-heading\" data-id=\"1fab45f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brainy Hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3ad49 elementor-widget elementor-widget-text-editor\" data-id=\"3d3ad49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the core of this tech surge is the Technical University of Munich (TUM), which is kind of like Europe&#8217;s version of MIT. It&#8217;s a breeding ground for top-tier engineers, scientists, and innovators. Pair that with UnternehmerTUM, the largest entrepreneurship centre in Europe, and you\u2019ve got a goldmine of mentorship and resources that help turn smart ideas into even smarter businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0ce1d elementor-widget elementor-widget-heading\" data-id=\"4b0ce1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Teamwork Makes the Dream Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a86beb9 elementor-widget elementor-widget-text-editor\" data-id=\"a86beb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Munich, it&#8217;s not just about the new kids on the block. Big names like Siemens and BMW are in on the action too. This blend of fresh startups and established companies creates a unique environment. Here, groundbreaking university research quickly turns into real-world products, giving startups a leg up by connecting them with industry pros and a ready market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23dde3f elementor-widget elementor-widget-heading\" data-id=\"23dde3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Niche Expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c4c9a elementor-widget elementor-widget-text-editor\" data-id=\"85c4c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Munich isn\u2019t just throwing darts in the dark; it\u2019s really good at certain things. It\u2019s a hub for engineering, with a long history in manufacturing\u2014thanks to the presence of giants like BMW. And it\u2019s not just about cars and machines; the life sciences scene is booming too, with more startups diving into biotech, medtech, and pharma, sparking even more innovative collaborations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea33b53 elementor-widget elementor-widget-image\" data-id=\"ea33b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/www.kingshotels.de\/wp-content\/uploads\/2024\/05\/munich-startups-2-1024x569.png\" class=\"attachment-large size-large wp-image-8728\" alt=\"photo of a scientist pouring liquid into a flask with a background of molecular structures\" srcset=\"https:\/\/www.kingshotels.de\/wp-content\/uploads\/2024\/05\/munich-startups-2-1024x569.png 1024w, https:\/\/www.kingshotels.de\/wp-content\/uploads\/2024\/05\/munich-startups-2-300x167.png 300w, https:\/\/www.kingshotels.de\/wp-content\/uploads\/2024\/05\/munich-startups-2-768x427.png 768w, https:\/\/www.kingshotels.de\/wp-content\/uploads\/2024\/05\/munich-startups-2.png 1380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6860134 elementor-widget elementor-widget-heading\" data-id=\"6860134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Got Funding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8e009 elementor-widget elementor-widget-text-editor\" data-id=\"0f8e009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What really keeps the engine running in Munich is the diverse funding landscape. There\u2019s a solid mix of money flowing in from local venture capitalists and international funds, plus some helpful government programmes. This means great ideas have a fighting chance to get off the ground and make it big.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d26ab elementor-widget elementor-widget-heading\" data-id=\"18d26ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unicorns on the Rise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d59c0b elementor-widget elementor-widget-text-editor\" data-id=\"3d59c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are just a few of the many unicorn startups that owe their rapid ascent to the boost they got from Munich:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58353c7 elementor-widget elementor-widget-heading\" data-id=\"58353c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celonis.com\/\" target=\"_blank\" rel=\"nofollow\">Celonis<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0f1e3 elementor-widget elementor-widget-text-editor\" data-id=\"2e0f1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Celonis, a SaaS (software as a service) company founded in 2011 by Bastian Nominacher, Alex Rinke, and Martin Klenk, is a market leader in process mining. Since it was launched, it has taken impressive strides towards helping thousands of companies get insight into how their business runs through digital representations. The company&#8217;s cutting-edge technology allows organisations to visualise and analyse their business processes in real-time, providing invaluable insights into process inefficiencies and areas for improvement.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">By leveraging data analysis and AI, Celonis helps businesses streamline their operations, optimise efficiency, drive growth, and improve their value. Headquartered in Munich, Celonis has seen explosive growth in recent years, attracting major clients from a range of industries. Currently valued at $13 billion, Celonis has firmly established itself as a unicorn startup and a trailblazer in the field of process mining.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14edddf elementor-widget elementor-widget-heading\" data-id=\"14edddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.flix.com\/\" target=\"_blank\" rel=\"nofollow\">Flix<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcdd76 elementor-widget elementor-widget-text-editor\" data-id=\"4fcdd76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Flix is a pioneering mobility provider that has transformed the way people travel across Europe. Founded in 2013 by Jochen Engert, Andr\u00e9 Schw\u00e4mmlein, and Daniel Krauss, FlixBus offers a convenient and eco-friendly alternative to traditional transportation options, creating Europe\u2019s largest long-distance bus network. Through its user-friendly platform and extensive network of bus routes, FlixBus has made sustainable travel accessible and affordable to millions of passengers.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">In 2018, Flix also introduced FlixTrain \u2014 a growing range of rail connections to offer more mobility and transport options. In addition to offering a comfortable and affordable travel experience, Flix is an eco-friendly, green alternative to most private transportation modes such as cars.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Based in Munich, FlixBus has expanded rapidly, offering its services to over 5,000 destinations in over 40 countries, including the USA and South America. The company&#8217;s commitment to innovation, coupled with its emphasis on sustainability, has earned it a loyal customer base and a unicorn valuation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e71f3b elementor-widget elementor-widget-heading\" data-id=\"9e71f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.agile-robots.com\/en\/\" target=\"_blank\" rel=\"nofollow\">Agile Robots<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1abfcb elementor-widget elementor-widget-text-editor\" data-id=\"f1abfcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agile Robots is at the forefront of robotics innovation, developing advanced robotic solutions for a variety of industries, including manufacturing, logistics, and healthcare. Founded in 2018 by Dr. Zhaopeng Chen and Peter Meusel, Agile Robots combines state-of-the-art automation technologies with artificial intelligence to create versatile, affordable, and adaptable robotics solutions that can perform complex tasks and solve challenging manufacturing problems with precision and efficiency.<\/p><p>Agile Robots currently has over 1,700 employees working out of its R&amp;D centres in Germany and China, as well as in multiple production sites worldwide and at corporate headquarters in Munich. With a focus on safety, flexibility, and ease of use, Agile Robots is poised to shape the future of robotics and drive industry forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddcac84 elementor-widget elementor-widget-image\" data-id=\"ddcac84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/www.kingshotels.de\/wp-content\/uploads\/2024\/05\/munich-startups-3-1024x573.png\" class=\"attachment-large size-large wp-image-8726\" alt=\"photo of robotic arms working on an automated assembly line\" srcset=\"https:\/\/www.kingshotels.de\/wp-content\/uploads\/2024\/05\/munich-startups-3-1024x573.png 1024w, https:\/\/www.kingshotels.de\/wp-content\/uploads\/2024\/05\/munich-startups-3-300x168.png 300w, https:\/\/www.kingshotels.de\/wp-content\/uploads\/2024\/05\/munich-startups-3-768x430.png 768w, https:\/\/www.kingshotels.de\/wp-content\/uploads\/2024\/05\/munich-startups-3.png 1199w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc9b18 elementor-widget elementor-widget-heading\" data-id=\"7fc9b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.personio.com\/\" target=\"_blank\" rel=\"nofollow\">Personio<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9c44e elementor-widget elementor-widget-text-editor\" data-id=\"cf9c44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personio is revolutionising the way small and medium-sized enterprises (SMEs) manage their HR processes. Founded in 2015 by Hanno Renner, Jonas Rieke, Roman Schumacher, and Arseniy Vershinin, Personio offers a comprehensive, cloud-based HR software solution that covers everything from recruiting and onboarding to payroll and employee development. By centralising HR functions in one platform, Personio enables companies to streamline their operations, save time, and focus on strategic growth initiatives.<\/p><p>Headquartered in Munich, Personio has experienced rapid growth since its launch, having already transformed over 10,000 small and medium-sized companies and raising significant funding to fuel its expansion. With a valuation surpassing $1 billion attained in January 2021, Personio is leading the way in HR tech innovation and empowering SMEs to thrive in a competitive market.<\/p><p>As of June 2022, the company reached a $8.5 billion valuation and currently has more than 10,000 customers. Personio also launched the Personio Foundation in 2021 \u2014 a social responsibility initiative designed to support global non-profit organisations working in the fields of climate change and education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d96811 elementor-widget elementor-widget-heading\" data-id=\"2d96811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/de.scalable.capital\/en\" target=\"_blank\" rel=\"nofollow\">Scalable Capital<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbdfa8 elementor-widget elementor-widget-text-editor\" data-id=\"9bbdfa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scalable Capital is a trailblazer in the world of digital wealth management. Founded in 2014 by Erik Podzuweit, Florian Prucker, Adam French, and Prof. Dr. Stefan Mittnik, Scalable Capital uses smart technologies and data-driven insights to deliver personalised investment solutions to its clients. Through its user-friendly platform, cost-effective solutions, and sophisticated investment algorithms, Scalable Capital democratises access to wealth management, making it easier and more affordable for individuals to invest wisely.<\/p><p>Thanks to the company\u2019s innovations, growing and accumulating wealth are automated and made easy. With offices in Munich, London, and Berlin, Scalable Capital has received widespread acclaim for its innovative approach to investing. The company&#8217;s rapid growth and unicorn status cement its position as a leader in the financial services industry. Further highlighting its position as the largest digital asset manager in Europe is the impressive portfolio of assets under its management that&#8217;s valued at over 20 billion euros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3652ee elementor-widget elementor-widget-heading\" data-id=\"b3652ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Munich Startups: Final Word<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0d644 elementor-widget elementor-widget-text-editor\" data-id=\"dc0d644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Munich\u2019s tech scene is more than just a cluster of offices and labs; it\u2019s a vibrant community that\u2019s bursting with talent, innovation, and opportunities. Whether you\u2019re an up-and-coming entrepreneur with a game-changing idea, or an investor on the hunt for your next portfolio star, Munich is a thriving playground for anyone ready to dive into the future of tech.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how a growing number of Munich startups are evolving from brainy hubs to billion-dollar unicorns in Europe&#8217;s thriving tech scene:<\/p>\n","protected":false},"author":3,"featured_media":8730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - 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